Typecoach
A5 Booklet, A5 Poster, Coach Livery, T-Shirts, and stationery
Typography, as a discrete subject, is no longer taught in the same way it once was and general appreciation and standards of typography have declined.
Giving the subject greater exposure will help raise the level of awareness amongst students and teaching staff who will, hopefully, realise that it is, as some have called it, the single most important aspect of graphic design. ‘Type Coach’ is what it says it is — a coach! The coach will take a number of the world’s leading practising typographers and typographic designers on a tour of the UK and Ireland. Prearranged venues have been booked for two days each and participating students will have a mix of lectures and workshops given by the designers. ‘Type Coach’ needs to be promoted and therefore requires a visual identity and appropriate publicity.
